An Industrial Marketing Partner

Solving unique challenges for B2B manufacturing and industrial clients.

Are We A Good Fit?

Our main objective at Thinking Pixel is to foster the growth of B2B manufacturers by implementing strategic marketing programs that are focused on increasing revenue and brand recognition.

We serve a broad spectrum of clients, ranging from OEMs, engineering, custom machine creators, contract manufacturers, industrial tool distributors, to industrial B2B service companies. Below, we describe the typical profile of our clientele.

Our expertise is sought by manufacturers when they are:

  • Struggling with low brand recognition in a highly competitive market.
  • Having products or services that can be complex and difficult for potential customers to understand.
  • Relying too heavily on trade shows and referrals for business generation
  • Significantly challenged with generating high-quality leads and converting them into customers.
  • Are behind in digital transformation and are lacking a strong online presence.
  • Having difficulty with tracking and measuring the return on investment (ROI) of marketing efforts.

Our Approach to Addressing these Challenges

We apply a systematically organized, chronological framework of four steps in rendering our services:

  1. Road Map: Crafting a strategy and a practical plan to navigate from the current situation to the desired outcome
  2. Go-to-Market Messaging Strategy: Conducting customer interviews, formulating written positioning language, documenting a content plan, and mapping out campaigns
  3. Essential Content: Developing crucial baseline content for campaigns, including product/service details, blogs, videos, case studies, landing pages and more
  4. Campaigns: Managing and reporting on continuous campaigns to harness existing demand and stimulate new demand

More details about this framework and how we execute our process can be found here.