Our Strategic Process:
Crafting Your Custom Marketing Roadmap

At Thinking Pixel, we believe that an effective marketing plan is the roadmap to your business’s success. Our process is meticulously designed to align with your unique business goals, ensuring that we not only meet but exceed your expectations.

Step 1: Strategic Discovery and Goal Setting

• Kick-off Workshop: Our journey begins with an immersive discovery workshop. We invite your company’s key decision-makers – typically including the CEO, Head of Sales, Marketing Lead (if applicable), and key sales or technical team members who have a deep understanding of your customer base. This collaborative session is where we dive deep into the essence of your business: understanding your products or services, target audience, key influencers in the buying process, historical sales and marketing efforts, and the competitive landscape.
  
• Goal Identification: We work with you to pinpoint the exact business outcome you’re aiming for. Whether it’s increasing revenue, expanding market share, or entering new markets, we set clear, measurable goals. For example, growing revenue from $1M to $2M in the next year.

Step 2: Comprehensive Research and Strategy Formulation

• Market Analysis: Post-workshop, our team dedicates time to extensive research. We analyze your total addressable market, identifying opportunities and strategies for effective reach and engagement.
  
• Strategy Development: Leveraging the insights gained, we craft a bespoke marketing strategy. This strategy is not just a plan but a blueprint for success, tailored to your specific business needs and market dynamics.

Step 3: Action Plan Development

• Tactical Planning: With the strategy in place, we move to tactical planning. Here, we outline the specific actions, timelines, and resources required to achieve your goals. This includes choosing the right marketing mix, channels, and techniques that resonate with your audience and industry.
  
• Roadmap Creation: The culmination of our efforts is your personalized Marketing Roadmap. This comprehensive document lays out the path from where you are to where you want to be, detailing every step of the journey.

Step 4: Empowering Implementation

• Launch Readiness: At the end of our strategic process, you’ll be fully equipped to launch into the implementation phase, whether you choose to proceed with our team at Thinking Pixel or independently. Our goal is to empower you with a clear, actionable plan that drives results.
  
• Ongoing Support (Optional): If you choose to partner with us beyond the planning phase, we’re ready to guide, execute, and refine your marketing initiatives, ensuring alignment with your evolving business objectives. We have three marketing implementation tiers that will all assist you in completing your goal.

Your success is our mission. Let’s embark on this journey together and transform your vision into reality.