Incredible Places
Nunc faucibus a pellentesque sit amet. Et pharetra pharetra massa massa ultricies mi quis. Hendrerit dolor magna eget est lorem ipsum dolor sit amet. Purus sit amet volutpat consequat mauris nunc congue.
Quam viverra orci sagittis eu volutpat odio. Viverra tellus in hac habitasse platea dictumst vestibulum. Senectus et netus et malesuada fames ac turpis egestas. Amet venenatis urna cursus eget nunc.
Quam viverra orci sagittis eu volutpat odio. Viverra tellus in hac habitasse platea dictumst vestibulum. Senectus et netus et malesuada fames ac turpis egestas. Amet venenatis urna cursus eget nunc.
Company Structure
Purus viverra accumsan in nisl nisi scelerisque. Ligula ullamcorper malesuada proin libero. Nulla aliquet enim tortor at auctor urna nunc id cursus. Nunc faucibus a pellentesque sit amet.
Send Us a Message
Viverra ipsum nunc aliquet bibendum enim facilisis gravida neque. Lobortis scelerisque fermentum dui faucibus in ornare quam viverra. Eget nullam non nisi est sit amet. Sit amet nulla facilisi morbi tempus iaculis.
Nisl vel pretium lectus quam. Eu ultrices vitae auctor eu augue ut lectus arcu bibendum. Vitae et leo duis ut diam quam nulla. Fames ac turpis egestas integer.
Title for This Block
Description for this block. Use this space for describing your block. Any text will do. Description for this block. You can use this space for describing your block.
Feature Block
Description for this block. Use this space for describing your block. Any text will do. Description for this block. You can use this space for describing your block.
Book Our Top-Rated Tour
Ipsum nunc aliquet bibendum enim facilisis. Purus viverra accumsan in nisl nisi scelerisque. Ligula ullamcorper malesuada proin libero. Nulla aliquet enim tortor at auctor urna nunc id cursus.
Why Your Marketing Isn’t Working: Harsh Truths for Industrial Manufacturers and Service Providers
Let’s be real. If you’re an industrial manufacturer, service provider, or distributor, your marketing probably isn’t doing what you want it to. I’ve seen it too many times—you’re throwing money at trade shows, websites, and email campaigns, but the results are flat. Why? Let’s break it down. Here are some hard truths: 1. You Don’t…
Who we help and how
We help midsized B2B manufacturers implement modern marketing programs that deliver meaningful business outcomes.
Here’s what our ideal client looks like.
Manufacturers seek our expertise when they’re:
- Lacking awareness among ideal future customers
- Not consistently filling their pipelines with sales-qualified opportunities
- Still relying on trade shows and referrals to drive business
- Unable to connect the dots between their marketing spend and real business outcomes
- Missing cross-selling opportunities with existing customers
- Struggling with an outdated hiring process that doesn’t attract or retain top talent
How we help solve those problems
We begin all client engagements with the same discovery and research process before formulating an actionable plan. Then we move into implementation, which consists of three pillars:
- Foundation (positioning, website, technology stack, content strategy)
- Demand generation (content creation, content distribution)
- Lead development (sales enablement)
Here’s how our process works.
For our clients who need help with modernizing their hiring process, we have a special engagement called the Hiring & Retention Road Map
Three things make us different
Industrial is our niche
We work with midsized B2B American manufacturing companies ($10M to $200M) selling complex products or services in long, consultative sales cycles.
Depth is our specialty
We develop marketing programs informed by intensive investigation of customers, markets and subject matter to position clients as thought leaders in their industries.
Marketing-sourced pipeline is our metric
We measure our success for clients by real business outcomes achieved — not leading metrics like rankings, traffic and leads.
How we price our services
Our preliminary strategy project – The Industrial Marketing Road Map – costs $7500 regardless of your company’s size (or whether you’re an OEM, contract manufacturer or distributor).
Implementation of that plan (your Phase One engagement) will typically play out over nine months and cost between $125K and $225K, including Gorilla 76 fees, media fees, software fees and third-party contractor fees.
For ongoing implementation (following your Phase One), you can expect $10,000+/month in Gorilla 76 fees and $5000+/month in media fees.
Learn more about our process for working together here.
FOCUSED ON RESULTS
An industrial organization is complicated and interconnected. Dysfunction in one area can lead to health issues in another – just like the human body. So even though we love a quick marketing win as much as the next guy, we don’t just diagnose and treat symptoms. We instead look at root cause issues throughout the business, then implement a holistic mix of services across different practice areas.
Brand Strategy
Our Brand Strategy work allows us to come to a collective understanding, of who you are as a company, what your brand stands for in the market, who you serve, and where you’re going. We align your organization around the issues that could hinder a marketing program down the road. Your deliverable – our Brand Strategy Blueprint – gives you a strong foundation for years to come and a springboard for immediate action.
Sales Enablement
What good is driving demand if your sales team isn’t equipped to handle the leads? And why begin inbound and outbound marketing efforts unless you’ve fully optimized your channel partners and empowered your sales team with the assets they need? Once your sales engine is fully activated and systems are in place to capitalize on paid lead generation, we then move forward with a cohesive integrated marketing program.
Integrated Marketing
At the heart of an engagement with INDUSTRIAL, we plan, design, execute, and measure a mix of proactive short- and long-term marketing programs, based on the goals established in the Brand Strategy phase. As a full-service marketing firm, we iterate on your plan until the right formula is in place. And we don’t stop working until we hit your goals, even if that means working on our own dime.
We work for life.
We roll up our sleeves.